Cheesemaids
The Cheesemaid’s job is to promote cheese and the Cheese Market. The idea came from the Dutch Dairy Board, who are responsible for the promotion of Dutch cheese at home and abroad.
There are always at least two Cheesemaids in attendance at the Alkmaar Cheese Market. They sell the "Kaasexpres" magazine and sometimes pose in photographs with tourists. A logo was designed especially for this, depicting a girl in traditional costume. The girl in this costume was also used in real life: from 1961, she was named Frau Antje in Germany. From that day on, Frau Antje has been a celebrity, appearing in advertising campaigns and at important events.
There are always at least two Cheesemaids in attendance at the Alkmaar Cheese Market. They sell the "Kaasexpres" magazine and sometimes pose in photographs with tourists.
